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Wednesday, August 15, 2012

Romney needs to ridicule the attack ads.. not answer them

One of my favorite movies is "The Hunt for Red October" ( I watch it any time I get a chance ).  In the movie there is a scene where the Captain of the submarine orders that the ship turn around and head straight into the path of an oncoming torpedo.  This made no sense to the other people on board (or even to the US navy personnel watching the events on sonar).  He is able destroy the torpedo by ramming it before it has a chance to arm (torpedoes have safety settings to only arm after a period of time in case it is faulty).

You can watch the clip here:
http://www.youtube.com/watch?v=PWU9g1Fce3U&feature=related

Now, what does this have to do with the election and attack ads you ask.  To answer this question I ask you to view another video called "Attack Watch" which is a snarky video that makes fun of political attack ads.

http://www.youtube.com/watch?v=-XYKRokgX00

To me this video is to "Political Attack Ads" as the "Hunt for Red October" is to torpedoes.  By making an attack ad that is SO off the wall it shows how utterly ridiculous they are and you will never watch another attack ad the same way again.  This goes counter to the current thought (like turning a submarine around) which is to issue statements in response to these attacks.  For example, the latest Biden speech where he tells a black audience that Romney will "put you back in chains".  Even though this is absolutely ridiculous and no one for a second believes Biden's hyperbole, current political wisdom would require Romney to issue a statement to counter Biden's remark.   But this only substantiates Biden's statement and gives it credence, further fueling future bombastic remarks and keeping Obama from talking about what's really important: jobs and the economy.

Romney should employ people like the makers of Attack-Watch to destroy all future attack ads or speeches.  By ridiculing them you disarm them and make them nonsensical.   (I, for one, do not look at any political attack ads any more without hearing the irritating voice of "Attach Watch" ringing in my ears and reminding me of how silly they really are).  

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